Research on Optimization Strategies for Cold Chain Logistics of Agricultural Products: A Case Study of H Company

Abstract

This study aims to propose an optimized model for agricultural product cold chain logistics through a systematic analysis and innovative design. The goal is to enhance the efficiency and responsiveness of the entire supply chain. A questionnaire survey was conducted among employees of H Company to analyze the main challenges faced by agricultural cold chain logistics, including imprecise temperature control, high logistics costs, insufficient informatization, and environmental sustainability issues.