Artificial Intelligence and Its Significant Contributions in Engineering and Marketing Applications: A Review - Challenges and Future Prospectives

Authors

  • Hakim AL Garalleh Department of Mathematical Science, College of Engineering, University of Business and Technology, Jeddah 21361, Saudi Arabia.
  • Hatem Z. Attiyah Graduate Studies Department, College of Business Administration, University of Business and Technology, Jeddah 21361, Saudi Arabia.
  • Aliaa O. Bannan Graduate Studies Department, College of Business Administration, University of Business and Technology, Jeddah 21361, Saudi Arabia.
  • Huda A. Bagood Graduate Studies Department, College of Business Administration, University of Business and Technology, Jeddah 21361, Saudi Arabia.
  • Lujain S. Tayeb Graduate Studies Department, College of Business Administration, University of Business and Technology, Jeddah 21361, Saudi Arabia.
  • Mahdi F. Almanabri Graduate Studies Department, College of Business Administration, University of Business and Technology, Jeddah 21361, Saudi Arabia.
  • Omayma S. Halawani Graduate Studies Department, College of Business Administration, University of Business and Technology, Jeddah 21361, Saudi Arabia.
  • Rinad M. Simsim Graduate Studies Department, College of Business Administration, University of Business and Technology, Jeddah 21361, Saudi Arabia.
  • Roaa S. Alomran Graduate Studies Department, College of Business Administration, University of Business and Technology, Jeddah 21361, Saudi Arabia.
  • Sanaa M. Al-fateeh Graduate Studies Department, College of Business Administration, University of Business and Technology, Jeddah 21361, Saudi Arabia.

DOI:

https://doi.org/10.55220/25766759.300

Keywords:

Artificial Intelligence (AI), Cyber Security, Deep Learning, Machine Learning, Internet of Things (IoT), Optimization and Robotics.

Abstract

Artificial intelligence methods are used to understand how humans think and to solve complex problems, as well as to create automated solutions for problems. The automation of a problem includes the construction of a model that contains all the information needed to solve the problem. Then, the automated solutions generate things that act according to the given input and are used to search and drive solutions for the problem. In this review paper, we outline the significance of contribution of AI in engineering applications, Challenges and difficulties encountered by the enhancement of industrial models and the top of future trends that could be utilized to reduce the human errors and enhance the effectiveness of engineering tools. AI methods are highly useful in the construction of intelligent systems because AI has a strong theoretical base and has produced many tools that are useful for implementing intelligent systems. With the upcoming trends in the field of technology, it is highly useful to combine engineering and artificial intelligence. This combination is a powerful tool and is used to construct new intelligent systems. These intelligent systems may be used to solve various tough problems in the real-world environment. The combination of artificial intelligence and engineering is the best possible way to make complex systems and to create simple solutions for them.

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Published

2025-03-06

How to Cite

Garalleh, H. A. ., Attiyah, H. Z. ., Bannan, A. O. ., Bagood, H. A. ., Tayeb, L. S. ., Almanabri, M. F. ., Halawani, O. S. ., Simsim, R. M. ., Alomran, R. S. ., & Al-fateeh, S. M. . (2025). Artificial Intelligence and Its Significant Contributions in Engineering and Marketing Applications: A Review - Challenges and Future Prospectives. Asian Business Research Journal, 10(3), 15–32. https://doi.org/10.55220/25766759.300

Issue

Vol. 10 No. 3 (2025): In Progress

Section

Articles
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