https://ecsenet.com/index.php/2576-6759/issue/feed Asian Business Research Journal 2024-12-12T07:28:56+00:00 Open Journal Systems <p>ISSN: 2576-6759</p> https://ecsenet.com/index.php/2576-6759/article/view/148 Corporate governance and financial performance of oil and gas firms: The Nigerian experience 2024-04-08T07:43:24+00:00 Lucky Onmonya lucky.onmonya@nileuniversity.edu.ng Kolawole Ebire Kolawole.ebire@nileuniversity.edu.ng Kehinde Lawal twinsworld80@gmail.com <p>As a result of corporate scandals, governments and corporations around the world enacted a slew of laws and recommendations known as best practices codes. As a result, this study examines the effect of corporate governance on the financial performance of listed Nigerian oil and gas firms from 2012 to 2022. The sample size for the study was set at nine firms. Corporate governance was measured by board size, composition, independence, and audit committee size, while financial performance was measured by Return on Asset (ROA) and Return on Equity (ROE). The hypotheses were tested using fixed effect panel regression, which was informed by the Hausman test. Findings revealed that board size has a significant positive effect on ROA while board size have an insignificant effect on ROE. In addition, board composition has an insignificant effect on both the ROA and ROE. Furthermore, board independence has a significant negative effect on the ROA and ROE. Similarly, the size of the audit committee has a significant negative effect on ROA, while the effect on ROE was negative but insignificant. The study concludes that corporate governance significantly affect financial performance of listed oil and gas firms in Nigeria. The Security and Exchange Commission should ensure that listed oil and gas firms adhere strictly to the required board size since a larger board does not influence financial performance.</p> 2024-04-08T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/153 Services for a sustainable lifestyle targeting Generation Z 2024-05-18T04:54:29+00:00 Yu Qinghua yuqinghua@jcu.edu.cn Zhu Tao tao.zhu@bytedance.com <p>This research proposes a service design named "Retrend" with the purpose of promoting sustainable lifestyles by assisting Generation Z users in discovering vintage clothing within their local communities. Through desk research and interview methods for data collection, interviews were conducted with subjects to clarify the daily life needs of Generation Z users. During the data analysis phase, this study generated three personas while examining the users' requirements. In the development stage, user journey maps and user flows were implemented and tested to identify timelines from both customer and buyer perspectives. Finally, prototypes were constructed and subjected to low-fidelity and high-fidelity testing to assess their feasibility. The findings drawn from this research indicate that Retrend effectively caters to users' motivation for purchasing eco-friendly clothes aligned with their ethical values. The Retrend service enables personalized experiences, enhances trust and transparency, guides sustainable consumption behavior, and provides an improved service experience. The practical implications lie in the fact that Retrend service can advocate for a healthy and environmentally-friendly lifestyle by providing people with various environmental knowledge and skills, monitoring real-time environmental conditions, offering social functions so that individuals can better understand the cause of environmental protection and actively participate in it, thereby jointly promoting environmental development.</p> 2024-05-17T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/168 The impact of intangible assets on stock prices on Bulgarian stock exchange: A panel data analysis 2024-08-20T04:02:58+00:00 Ani Stoykova ani_qankova_st@abv.bg <p>This study examines the factors influencing stock prices of Bulgarian non-financial listed companies, employing descriptive statistics, correlation model, panel regression model, and Granger causality test for the period 2015-2022. The research investigates the impact of computer software assets, intellectual property rights, goodwill, earnings, book value, and dividend on stock prices. The results indicate that software products per share (SFS), book value per share (BVS), dividend per share (DPS), and earnings per share (EPS) have statistically significant impacts on the stock prices of non-financial publicly traded companies in Bulgaria. Intellectual property rights per share (IPS) and goodwill per share (GPS) do not significantly influence stock prices. Additionally, the study highlights the dynamic relationships and causality between these variables and stock prices over the examined period. This research not only contributes to the academic discourse on financial market dynamics but also offers pragmatic insights for investors and policymakers. As financial markets continue to evolve, this research provides a timely and relevant contribution to the ongoing dialogue surrounding stock price determinants and their implications for market participants.</p> 2024-08-20T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/170 Determinants of business performance of listed information technology companies in Vietnam 2024-08-22T06:51:19+00:00 Dinh The Hung hungdt@neu.edu.vn Pham Ngoc Thuy Tram thuytram1701.2007@gmail.com <p>The information technology (IT) industry is rapidly growing and playing a significant role in modern society, impacting almost every aspect of life. The operations of IT businesses have been increasing and developing rapidly in recent years. For a business to achieve sustainable development, its production and business activities must be as efficient as possible. This paper aims to determine the impact of various factors on business performance based on data collected from the financial reports of 14 listed IT companies on the Vietnamese stock market from 2019 to 2023. The paper employs a regression model using Stata17 software, and the results show that two factors, Capital structure and Age of the company, have a significant impact on business performance; while two other factors, Fixed asset investment and Liquidity, have no significant impact on business performance. Based on the research findings, the authors provide several recommendations to help IT companies improve their business performance.</p> 2024-08-22T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/173 The impact of working capital management to profitability of chemicals companies listed on the Vietnamese stock market 2024-09-01T10:06:33+00:00 Dinh The Hung hungdt@neu.edu.vn Ngo Anh Thu elenango02052007@gmail.com <p>Working capital plays an important role in ensuring business continuity. Effective management of working capital will directly affect the success of the business. In contrast, poor management will lead to a lack of financial ability, difficulty in payment, reduced sales leads to reduced profits. This paper examines the impact of working capital management on the profitability of chemical companies listed on the Vietnamese stock market. Data sources used in the analysis are from the financial statements of 32 chemical companies listed on Hanoi and Hochiminh City Stock Exchange form 2019 to 2023. Through the results of SPSS 20, the authors assessed the impact of working capital management to profitability and recommendations to improve working capital management of chemical companies listed on the stock market of Vietnam.</p> 2024-08-30T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/174 Examining the intersection of national health policy and the delivery of emergency healthcare services in the Gambia 2024-09-14T07:59:01+00:00 OGBETA, Kingsley Oghenekevwe kogbeta@utg.edu.gm <p>This study examined the intersection of National Health Policy and the delivery of emergency healthcare services in The Gambia (EHCS). It evaluated the influence of The Gambia National Health Policies (2015 and 2020) on EHCS, probed the relationship between the NHP and EHCS, and identified challenges in emergency healthcare provision. A survey research design was adopted, gathering data through questionnaires. Out of a population of 1,955, (321) were chosen as the sample size based on Krejcie and Morgan's (1970) formula. Stage sampling was adopted, and proportionate to size determined respondents in each stratum while questionnaires were randomly distributed. On the challenges, findings revealed a predominantly negative perception of equipment adequacy (mean score: 2.6) and a discernible concern regarding the number of trained professionals (mean score: 2.2). Patient satisfaction was ambivalent (mean score: 2.4), while service quality improvement post-policy implementation received mixed reviews (mean score: 2.9). Hypothesis one revealed that Policy Framework and Objectives significantly improve EHCS (β = 0.832, p &lt; 0.001), with Resource Allocation also having a positive impact (β = 0.093, p = 0.003). However, Policy Implementation and Monitoring and Evaluation Mechanisms were not significant. Hypothesis two showed a strong positive correlation (r = 0.858, p = 0.000) between NHP and EHCS. Recommendations include improving equipment adequacy, increasing training for healthcare professionals, and developing patient-centered approaches. The study concludes that National Health Policies impact emergency healthcare services in The Gambia.</p> 2024-09-13T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/184 A Study on the new Media Marketing Strategies of new Tea Beverage Companies: A Case Study of KF Cha 2024-10-10T11:52:27+00:00 Zi Qi Zhou 2759209526@qq.com An-Shin Shia 18875991570@qq.com <p>The proliferation of new media platforms, coupled with the burgeoning growth of the new tea beverage market, has engendered a fiercely competitive business environment. This study investigates the marketing strategies of KF Cha, a notable player in the industry, by employing a mixed-methods approach that includes a questionnaire survey and strategic analysis tools such as PEST and SWOT. The questionnaire, comprising 25 items across four dimensions—demographics, purchasing behavior, marketing perceptions, and feedback—yielded a 90.5% response rate with 181 valid returns. The analysis reveals deficiencies in KF Cha’s marketing approach related to the principles of engagement, consumer benefit, interactivity, and personalization. The research culminates in the formulation of tailored enhancement strategies aimed at addressing these identified gaps.</p> 2024-10-10T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/192 Youth entrepreneurship and national development: Evaluating the effect and challenges of the Gambia's National Youth Service Scheme 2024-10-21T12:52:05+00:00 OGBETA Kingsley Oghenekevwe kogbeta@utg.edu.gm <p>The study critically examines the significant role of the National Youth Service Scheme (NYSS) in youth entrepreneurial development in The Gambia. Also, it evaluated the strategic structures adopted by the NYSS; assessed the effects of the NYSS programs; and analyse the challenges encountered in The Gambia. These were with a view to determining the critical nexus between NYSS and youth entrepreneurial development in The Gambia. Both primary and secondary data were used in the study. Primary data were sourced through questionnaire administration. The study population (2057) comprised NYSS staff and management, past board members, employees of TVET partner institutions, regional area council staff, and NYSS regional committee staff, and past and present corps members. The sampling approach used in this study was multistage including stratified and proportionate-to-size sampling technique. To ensure an appropriate sample size, 324 individuals were selected using the Krejcie and Morgan (1970) sample determination formula. Data obtained were analysed using frequency distribution, percentages, mean values and standard deviation for interpretation. The hypotheses were evaluated using the z-test. The findings highlight a unanimous affirmation of NYSS's structured initiatives, such as training, mentorship, and networking events. However, the effectiveness of these initiatives manifested varied responses, particularly in financial literacy and market understanding. The study also identifies universal challenges inherent in entrepreneurial schemes in developing contexts, emphasising funding constraints, resource insufficiencies, and infrastructural gaps. Statistical analyses further reveal that, although perceptual differences exist among stakeholder groups regarding the NYSS program's impacts and challenges, they are not statistically significant. The recommendations include increasing financial literacy training, strengthening market insights, and extending local business collaborations.</p> 2024-10-21T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/195 Analysis of Crisis Management Strategies for Cosmetic Brands: A Case Study of Florasis Incident 2024-10-28T13:30:22+00:00 Zi Yi Huang 2759209526@qq.com An-Shin Shia 18875991570@qq.com Huan Chen 13610394876@139.com <p>This study aims to analyze the impact of the new media environment on domestic cosmetics companies, explore crisis management strategies, identify issues in the crisis management process through survey data, and propose corresponding recommendations. The study uses the Florasis incident as a case to analyze the impact of new media, represented by social platforms and mobile media, on the consumer market of domestic cosmetics companies, including aspects of brand communication and consumer market, and summarizes the current crisis management strategies of domestic cosmetics companies in the new media context. Finally, through questionnaire survey data, the study reflects on the issues of crisis management strategies for domestic makeup brands in the new media environment and puts forward corresponding solutions.</p> 2024-10-28T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/199 The Perception and Approach of Bangladeshi Ready-made Garment Factory in the Current Context of Digital Marketing 2024-11-07T14:02:18+00:00 Meheraz Zannat meheraz@buft.edu.bd Tareq Iqbal tareqiqbal36@gmail.com Tamanna Tasnim tasnimhstu7@gmail.com <p>As a catalyst, digital marketing promotes consumer interaction, recognition of the brand, and broadening company growth. Since the Bangladesh Ready-made garment sector makes a significant contribution to the economy of the country and engagement in the international market, the primary purposes of the study-the current scenario and perception of textile factories regarding digital marketing were analyzed using convenience sampling in a mixed-method approach and a self-made questionnaire, data from 29 factories. Descriptive statistics explored the factory's full consciousness of the effectiveness of digital marketing, but implementation and updates were slow and had limited benefits. It also attempts to develop hypotheses to observe which variables have a relationship with the factory’s initiative in digital marketing, and the Fisher exact test was applied. The odds ratio had helped for better interpretation, and most of the factories accepted that investment in digital marketing was worthy due to its cost effectiveness. Now the capabilities of digitalization are a matter of consideration, though sometimes factories are offered digital marketing from their suppliers, and then it’s easy to apply it to their buyers. Ultimately, building partnerships with technically sound companies and developing diversified items can help managers, owners, and stakeholders prosper in their worldwide business growth.</p> 2024-11-07T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/205 Re-Defining Youth and Women Empowerment: Interogating the NAFA Program Initiative in The Gambia 2024-11-15T06:09:27+00:00 Oyejide Felix Omotosho ofomotosho@utg.edu.gm Olajide Olusegun Abatan abatan@utg.edu.gm <p>With the extreme poverty level and its widespread in the Gambia as of 2012 and government’s concern to counter it, empowerment became one of the strategies to tackle the problem through social protection program, gazette as a policy for reduction of the shocks on the marginalized and the vulnerable. This study centered on the NAFA project-a quick cash transfers project mechanism and its execution in the Barrow administration to needy households in tackling poverty and hunger in the Gambia and towards empowering the perceived vulnerable women and youths in the Gambian communities. The study examined the execution of the scheme and its effectiveness by the government and the extent to which it had been used to adequately improve the poor conditions of women and the youths under the program. A descriptive research design with analytical approaches was employed to explore the objectives of the scheme in the pandemic era that people found it most difficult to earn living due to COVID-19 outbreak. Findings confirmed that NAFA scheme was relatively successful amidst inadequacies. The research advised on further reforms for a sustainable implemented NAFA scheme.</p> 2024-11-15T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/206 Capital Sources for Small and Medium Enterprises in Somalia and the Effect on Their Performance: A Case Study of Mogadishu Based Businesses 2024-11-16T13:38:35+00:00 Abdikadir Noor Fidow fidowcigal@gmail.com <p>The study intended to determine the source of capital for small and medium enterprises in Somalia, and how it affects the performance of the SMEs. The study used venture capital, saved Capital, family and friend capital, angle investor capital, interest-charging capital as the independent variable, while performance of SMEs was the dependent variable. The sample of the study was drawn from the population of small businesses in Mogadishu, Somalia. Cochran’s formula was used to calculate the sample size. The standard deviation of the study was 0.5 with confidence level of 95%. The Z value of 5% confidence level is 1.96 therefore, (1.96)2 (0.5) (0.5) / (0.05)2 = 385. Pearson’s Product Moment (PPM) was used to measure the strength and the direction of the relationships between each of the dimensions of factors affecting the performance of small businesses. Linear regression was also used to determine the relationship between the independent and dependent variables. The result of the study indicated strong significant positive relationship between saved capital and business performance, 0.421 with p-value of less than 0.05. Angle investors have significant relationship with business performance, 0.385 with p-value of less than 0.05. There is no significant correlation between venture capital, interest charging capital, and the capital from family and friends against business performance.</p> 2024-11-16T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/207 Demographic Factors and Personal Income Tax Compliance in South-West States, Nigeria: Empirical Analysis 2024-11-18T06:54:36+00:00 Adekoya A. Augustine sanyaaustine08@yahoo.com <p>Personal Income Tax (PIT) compliance is a critical issue to state governments and tax authorities because of the high rate of its non-compliance among individual taxpayers. This non-compliance attitude adversely affects the state sustainable development and economic performance. Many researches have been conducted on taxpayers’ compliance, but not many considered the influence of Demographic Factors (DF) on PIT Compliance Behaviour (CB) at the state level. This study examined the probable influence of DF on PIT CB in selected state in South-West, Nigeria. The study adopts survey research design and random sampling techniques. Six hundred copies of questionnaire were distributed, and this achieved 84.3% response rate. Descriptive and inferential statistics were adopted to analyze data at 5% significance level. The study shows that DF positively influenced PIT CB among individual taxpayers in the study states (AdjR2=0.033, F(4, 506)=5.342; P=0.000). There was evidence that employment status has significant relationships with individual PIT CB in the study states (ESβ= -0.314 t= -2.925, p=0.004). Hence, gender, age and educational level do not have significant relationships with individual PIT CB in the study states (GENβ=0.121, t=1.608, p=0.108, AGEβ=0.018, t=0.500, p=0.617, ELβ=0.089, t=1.758, p=0.079). The study concluded that demographic factors have significant influence on individual PIT CB in the study states. The study recommend that state governments should boost tax education, introduce taxpayment process and sound tax administration that will minimize demographic disparity and PIT non-compliance. Also, transparency and accountability should be exhibited on tax revenues to increase PIT compliance from the informal sector.</p> 2024-11-18T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/208 Digital Marketing in the Promotion of Tourism in Bahía de Caráquez 2024-11-18T09:33:12+00:00 Iranian Standard See Davila e1726901281@live.uleam.edu.ec Lilia Moncerrate Villacis Zambrano lilia.vilalcis@uleam.edu.ec <p>The main objective of this research was to analyze the impact of digital marketing for the promotion and development of tourism in Bahía de Caráquez, the importance of the object of study lies in understanding and taking advantage of the tourist potential of the city, Bahía de Caráquez has a cultural heritage and rich natural that deserves to be promoted effectively, the methods used in the research were quantitative and qualitative, the type of research was descriptive and allowed us to obtain a detailed understanding of the digital marketing that is being used in Bahía de Caráquez, the target population of study. were the inhabitants and visitors of Bahía de Caráquez, the technique used was the survey, with a sample of 80 people through random sampling, the instrument used to measure reliability was SPSS v. 25, resulting in reliability through Cronbach's alpha of 0.987, the instrument being reliable, it is concluded that digital marketing is revealed as an indispensable tool to promote tourism in Bahía de Caráquez, the results obtained demonstrate that applying digital strategies well designed can significantly increase the visibility of the destination and attract more tourists, so it is important to adapt marketing practices to new trends, and in this way position Bahía de Caráquez as an attractive destination in the Ecuadorian tourism panorama.</p> 2024-11-18T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/219 An Optimization Study on the Marketing of Outfit Short Video Content - Taking Xiaohongshu as an Example 2024-11-27T14:56:21+00:00 Dan Dan He 18875991570@qq.com An-Shin Shia 2759209526@qq.com Jie Bao 850852090@qq.com <p>Numerous short video platforms have emerged amidst contemporary digital trends, among which Xiaohongshu (XHS) stands out as a social e-commerce platform primarily focused on lifestyle sharing. The outfit-related short video content on XHS has garnered extensive attention and popularity among users. This study aims to analyze the marketing of XHS’s outfit short videos from the perspective of users, based on the five dimensions of the AISAS model: Attention, Interest, Search, Action, and Share. It delves into aspects such as user behavior and content characteristics. A total of 332 questionnaires were distributed through various online platforms, of which 10 were invalid, leaving 322 valid questionnaires, resulting in an effective response rate of 96%. The findings propose five optimization suggestions: implementing a personalized recommendation mechanism, enhancing product storytelling, focusing on user interaction and participation, collaborating with shopping apps, and providing authentic and effective product evaluations. These recommendations hold significant guidance for content creators and brand merchants of outfit short videos on the XHS platform and also offer insights for the marketing optimization of social media and short video platforms.</p> 2024-11-27T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/227 Towards Halal Tourism: Orientation towards the “Titik Nol Nusantara” Destinations 2024-12-09T12:25:45+00:00 Nurjanana Nurjanana nurjanana@feb.unmul.ac.id Sri Wayhuni sri.wahyuni@feb.unmul.ac.id Abdul Gafur abdul.gafur@feb.unmul.ac.id <p>The purpose of this article is to study the effect of interest and awareness on halal tourism which is mediated by Islamic leadership and religiosity. The interview process focused on a random sample by inviting 1,191 respondents who were currently visiting the "Titik Nol Nusantara". To extract the questionnaire observations, the data is extracted in the form of a Likert scale. Afterward, the data was conducted using quantitative methods. This study concludes two main findings: (1) Interest and awareness significantly influence Islamic leadership and halal tourism, but interest and awareness have no significant effect on religiosity; and (2) Interest and awareness influence halal tourism through the mediation of Islamic leadership, but not for other cases such as religiosity which fails to mediate in the relationship between interest and awareness of halal tourism. Because the premise of halal tourism is seen as new for the "Titik Nol Nusantara", so it is still in progress.</p> 2024-12-09T00:00:00+00:00 Copyright (c) 2024 https://ecsenet.com/index.php/2576-6759/article/view/228 A Comprehensive Model for Measuring Customer Satisfaction of E-Banking Services in Bangladesh 2024-12-12T07:28:56+00:00 Md Abdul Bashir bashirupm@yahoo.com Md. Golam Morshed Morshedadd@gmail.com Md. Adam Shafiulla Shafiullaadd@gmail.com Pijush Kumar Sarkar Sarkaradd@gmail.com Nahida Ferdous Ferdousadd@gmail.com <p>The provision of financial services via electronic delivery systems is commonly referred to as electronic banking (e-banking). From the very beginning, e-banking has played an important role in the economic development of many countries and has made a significant contribution to customer satisfaction. The aim of this study is to propose a comprehensive model for measuring customer satisfaction with e-banking services in Bangladesh. The study is based on selected peer-reviewed articles from 9 bibliographic databases. The results show that customer satisfaction is influenced by service quality, customer experience and customer satisfaction. The study concludes that it is a comprehensive model for measuring customer satisfaction with e-banking services in Bangladesh.</p> 2024-12-12T00:00:00+00:00 Copyright (c) 2024