Information Source Influence Destination Image

Authors

  • Mazlina Jamaludin Politeknik Sultan Idris Shah Malaysia & University Pendidikan Sultan Idris, Malaysia
  • Azlizam Aziz Faculty of Forestry Universiti Putra Malaysia, Malaysia
  • Abdul Raheem Mohamad Yusof Faculty of Management and Economics, University Pendidikan Sultan Idris, Malaysia
  • Nur Hafizah Idris Faculty of Forestry, Universiti Putra Malaysia, Malaysia

Keywords:

CCL Program; evaluation; reading abilities; language proficiency

Abstract

This study examines the relationship between information sources and destination image as well as the relationship between destination image and overall satisfaction among local visitors using structured questionnaires. Structural equation modeling using AMOS was conducted by fitting the data to the hypothesized model using the covariance matrix. Results indicate that induced information sources are important predictor in destination image in addition to influencing overall visitors satisfaction level. This study revealed and confirmed the existing of causal relationships between information sources and destination image which directly lead to positive visitors satisfaction.

Published

2013-10-31

How to Cite

Jamaludin, M., Aziz, A., Yusof, A. R. M., & Idris, N. H. (2013). Information Source Influence Destination Image. International Journal of Independent Research Studies, 2(4), 146–155. Retrieved from https://ecsenet.com/index.php/2304-6953/article/view/662

Issue

Vol. 2 No. 4 (2013)

Section

Articles