Examining Structural Relationship between Destination Image, Tourist Satisfaction and Destination Loyalty

Authors

  • Mazlina Jamaludin Department of Tourism and Hospitality Politeknik Sultan Idris Shah Malaysia
  • Shazali Johari Department of Recreation & Ecotourism Faculty of Forestry Universiti Putra Malaysia
  • Azlizam Aziz Department of Recreation & Ecotourism Faculty of Forestry Universiti Putra Malaysia
  • Kalsum Kayat School of Tourism, Hospitality & Environmental Management UUM College of Law, Government & International Studies Universiti Utara Malaysia, Kedah Malaysia
  • Abdul Raheem Mohamad Yusof Faculty of Management & Economic University Pendidikan Sultan Idris, Malaysia

Keywords:

destination image, tourist satisfaction, destination loyalty, structural relationship.

Abstract

The aim of the present study is to investigate the relevant causal relationships on travel motivation, information sources, destination image, tourist satisfaction and destination loyalty during the Visit Perak Year promotional campaign. Data was collected using structured questionnaires that were distributed to the PLUS highway users who were intercepted at several rest areas in Perak. A total of 241 usable questionnaires were returned. The data was analyzed using the structural equation model and all parameters were estimated using the maximum likelihood method. Empirical evidence results indicate that destination image building directly affects destination loyalty through tourist satisfaction.

Published

2012-07-31

How to Cite

Jamaludin, M., Johari, S., Aziz , A., Kayat, K., & Yusof, A. R. M. (2012). Examining Structural Relationship between Destination Image, Tourist Satisfaction and Destination Loyalty. International Journal of Independent Research Studies, 1(3), 89–96. Retrieved from https://ecsenet.com/index.php/2304-6953/article/view/670

Issue

Vol. 1 No. 3 (2012)

Section

Articles