International Journal of Marketing Practices

International Journal of Marketing Practices

International Journal of Marketing Practices (IJMP) aims to provide a leading global platform for the dissemination of high-quality research, innovative methodologies, and practical insights in the field of marketing. The journal seeks to bridge the gap between theory and practice by encouraging contributions that not only advance academic understanding but also offer actionable implications for marketing professionals, policymakers, and educators. IJMP aspires to foster a community of scholars and practitioners dedicated to shaping the future of marketing in a rapidly evolving global marketplace.

Scope

International Journal of Marketing Practices welcomes original research articles, conceptual papers, case studies, and review articles covering a broad range of topics within marketing and related disciplines. Areas of interest include, but are not limited to:

• Consumer behavior and psychology
• Digital and social media marketing
• Brand management and strategy
• Marketing analytics and data-driven decision-making
• International and cross-cultural marketing
• Services marketing and customer experience
• Green, ethical, and sustainable marketing practices
• Marketing innovation and technology adoption
• Retail and e-commerce strategies
• B2B marketing and relationship management
• Advertising, communication, and promotional strategies
• Public policy and societal issues in marketing

IJMP particularly encourages interdisciplinary research and studies that integrate marketing with technology, economics, psychology, and sociology. The journal seeks contributions from scholars, practitioners, and industry experts that highlight emerging trends, innovative frameworks, and evidence-based marketing practices from diverse global contexts.