Towards Halal Tourism: Orientation towards the “Titik Nol Nusantara” Destinations

Abstract

The purpose of this article is to study the effect of interest and awareness on halal tourism which is mediated by Islamic leadership and religiosity. The interview process focused on a random sample by inviting 1,191 respondents who were currently visiting the "Titik Nol Nusantara". To extract the questionnaire observations, the data is extracted in the form of a Likert scale. Afterward, the data was conducted using quantitative methods. This study concludes two main findings: (1) Interest and awareness significantly influence Islamic leadership and halal tourism, but interest and awareness have no significant effect on religiosity; and (2) Interest and awareness influence halal tourism through the mediation of Islamic leadership, but not for other cases such as religiosity which fails to mediate in the relationship between interest and awareness of halal tourism. Because the premise of halal tourism is seen as new for the "Titik Nol Nusantara", so it is still in progress.