Services for a sustainable lifestyle targeting Generation Z

Abstract

This research proposes a service design named "Retrend" with the purpose of promoting sustainable lifestyles by assisting Generation Z users in discovering vintage clothing within their local communities. Through desk research and interview methods for data collection, interviews were conducted with subjects to clarify the daily life needs of Generation Z users. During the data analysis phase, this study generated three personas while examining the users' requirements. In the development stage, user journey maps and user flows were implemented and tested to identify timelines from both customer and buyer perspectives. Finally, prototypes were constructed and subjected to low-fidelity and high-fidelity testing to assess their feasibility. The findings drawn from this research indicate that Retrend effectively caters to users' motivation for purchasing eco-friendly clothes aligned with their ethical values. The Retrend service enables personalized experiences, enhances trust and transparency, guides sustainable consumption behavior, and provides an improved service experience. The practical implications lie in the fact that Retrend service can advocate for a healthy and environmentally-friendly lifestyle by providing people with various environmental knowledge and skills, monitoring real-time environmental conditions, offering social functions so that individuals can better understand the cause of environmental protection and actively participate in it, thereby jointly promoting environmental development.