A Study on the Value Evaluation System of Recreational Sports and Leisure Resources from the Perspective of Tourists' Psychology

Abstract

The aim of this study is to construct a value evaluation system for leisure sports and recreational resources based on tourists' psychological perspectives. Using the Analytic Hierarchy Process (AHP), the study analyzed the weights of four criteria factors, namely diversity of recreational resources, service quality, pricing strategy, and environmental quality, with a focus on tourists' intention to revisit. Among these factors, environmental quality has the highest weight, accounting for 46.811%. At the secondary indicator level, among the diversity of recreational resources, environmental landscape diversity has the highest weight, reaching 45.793%; among service quality factors, the weight of service quality level is the highest, accounting for 44.343%; among pricing strategy factors, the weight of pricing rationality is the highest, accounting for 54.995%. In the scheme level, the study selected three schemes, namely Xi'an Olympic Sports Center, Xi'an Sports Stadium, and Xi'an Urban Sports Park. After the single sorting of indicators and the overall sorting of scheme level, Xi'an Olympic Sports Center obtained the highest score of 4.517 points, indicating that it is the leisure sports and recreational resource with the highest intention for tourists to revisit. The study's CR value was verified by a one-time test, demonstrating its reliability. The AHP hierarchy analysis method used in this study is a commonly used multi-index decision-making method that can accurately evaluate the weight of different factors and assess leisure sports and recreational resources. The quantified analysis of the scores of different factors and schemes provides a reference for decision-makers, helping to optimize the management and service of leisure sports and recreational resources, and improve tourist satisfaction and intention to revisit.